Brand story

Clone Your Shirt is a Zürich based premium shirt company. We are rattling the mens shirt market by being audacious to prevailing retail conventions and responsive to our environment. We are shirt makers, providing a conscious clientele with access to fine, made to measure shirts.


A few years ago, we where living hectic lives. We had ambitious jobs and with growing responsibilities the evenings got shorter. How free time was spent defined life quality. Being tall shopping for clothes, and especially button-ups, was an enterprise certain to exhaust a day or two each year. So while strolling around our neighborhood one Sunday afternoon, we decided to create something new.


After seven years of exploring all elements constituting made to measure shirts the result is Clone Your Shirt. An order process more accurate and more convenient than any other. A tailor in Turkey with strong artisanal traditions and the ability to produce our shirts with outmost accuracy, from start to finish.

We are proud of being a carbon neutral company with no polyester or elastane mixed into our fabrics. Our interlining is 100% cotton. We are true to the Gütermann 100% cotton threads and Söktas, from whom we source our fabrics, is one of the first major cotton houses to receive the Better Cotton Initiative (BCI) certificate.


With all due admiration for tradition; Clone Your Shirt tells a new story about made to measure shirts. Free from the prevailing retail conventions and based on the unscripted individuality within our clients. We give them access to premium made to measure shirts with a sustainable future.